Automotive student with slicked back hair and a beard wearing a black suit and tie while leaning against a black Dodge Ram truck

Start your sales, marketing or service career in the automotive industry

Honours Bachelor of Business Administration (Automotive Management) Honours Bachelor Degree program

Start your business career in the automotive industry with this unique degree. 12 months of paid co-op work. Over 90% job placement.

Program code BBAA
Duration 4 Years
Credential Honours Bachelor Degree
Program Delivery Full-time
Program delivery method(s) In person What does this mean?

Program information

Program description

This program combines a degree-level business education with experiential knowledge focused on the automotive industry. In preparation for a landscape that is constantly evolving and to identify and respond proactively to these changes, students analyze current issues, trends and developing technologies relevant to the automotive industry. Through a variety of delivery methods including lectures, discussions, case-studies, problem-solving and special projects in collaboration with industry and industry stakeholders, students are challenged to critically examine, evaluate and present complex information in support of sound management decision-making.

Work integrated learning is achieved through a series of co-operative education work terms, serving to maximize the link between theory and practice, and to foster mutually beneficial business relationships between the student and industry partners.

This program includes experiential learning through participation in a major, automotive focused exposition that requires students to work collaboratively and interactively with industry and industry partners in developing their communication and leadership skills, and increasing their professionalism.

Intake information

Start dateCampus
Fall 2024 Barrie

Tuition and fees

Work-integrated learning

What are the admission requirements for the Honours Bachelor of Business Administration (Automotive Management) program?

Honours Bachelor of Business Administration (Automotive Management) admission requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
  • minimum overall average of 65 per cent
  • six Grade 12 U or M level courses
  • Grade 12 U level English 
  • Grade 12 U level Mathematics

Selection is based on academic grades and subject prerequisites; applicants must meet minimum averages to receive final acceptance.

Mature applicants may also be considered for admission to this program providing their previous school performance and/or recent work record suggests a strong possibility of academic success. In order to qualify, applicants must be 19 years of age by December 31 of the year of admission and must have been away from formal education for at least one year immediately prior to beginning studies. Mature applicants must meet subject prerequisites prior to registration.

Applicants should be aware that first-year enrolment is limited; satisfying minimum entrance requirements does not guarantee admission.

Additional information

This college has been granted a consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting December 9, 2022. The college shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Important note: Auto Practica 1 and 2 require participation by the student in an annual Georgian College Auto Exposition. If, for any reason, the College is unable to host the Auto Exposition, students will be required to substitute Event Planning and Execution for Auto Practicum 1 and Leadership for Auto Practicum 2 to meet graduation requirements.

Non-core courses are required in all degree programs to meet the Ministry of Colleges and Universities benchmark for depth and breadth in degree-level learning. These courses are designed to give students the tools to develop interdisciplinary perspectives that inform their approach to their own discipline, their continued education and their life outside work.

Students are required to take: at least one first year interdisciplinary course (INTS1xxx); two introductory courses in their choice of disciplines outside their main field of study, which may include psychology (PSYC 1000 or PSYC 1001), social science (SOCI 1000), humanities (HUMA 1012), or science (SCEN 1000); one advanced course in a discipline (ex. PSYC3xxx, SOSC3xxx, HUMA3xxx), and; one upper level interdisciplinary course (INTS4xxx). These courses and any remaining non-core course requirements to be selected from the program list.

What career paths can I take in automotive management?

Your Honours Bachelor of Business Administration (Automotive Management) degree gives you many career opportunities

The automotive sector is one of the largest industries in Canada’s economy and is commonly referred to as ‘one of the major economic engines of the Province’. Employment opportunities resulting from the Honours Bachelor of Business Administration (Automotive Management) are positions requiring high levels of critical thinking, problem solving, professionalism and customer service skills. Graduates of the degree program find entry level and middle management employment opportunities in all sectors of the automotive industry including original equipment manufacturers (OEM), dealerships, the aftermarket (manufacturer, wholesale and retail), financial services, remarketing (used vehicles, auctions and intermediaries), services and digital marketing/social media. 


Automotive Business diploma to Automotive Management degree

Graduates of the Automotive Business School of Canada’s Automotive Business diploma program can turn their diploma into a degree with a pathway into the Automotive Management degree program!

For more information or to explore your study options, please email or call 249.388.1028.

Why study Automotive Business at Georgian?


  • Become a future leader in the automotive industry with an employment rate of over 90 per cent
  • Start your automotive career with endless opportunities in dealership operations, vehicle manufacturers, aftermarket and more
  • Gain automotive industry experience and build your network with up to 12 months of paid co-op work terms
  • $150,000 in scholarships and awards offered every year
  • Attend automotive industry conferences, networking events, class trips and hear from industry-leading guest speakers
  • Experiential learning at its best: Take part in the Georgian College Auto Show, our student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public

Experiential learning opportunities

Build your network

Daniel explores his dream come true by networking, gaining experience and creating a portfolio of vehicles at Georgian College.

Learn what a career in Automotive Business can do for you!

What courses are included in the Honours Bachelor of Business Administration (Automotive Management) degree program?

Course overview

30 Core Courses
2 Elective Core Courses
2 Non-Core Courses
6 Elective Non-Core Courses
2 Auto Practica
3 Co-op Work Terms

Program-specific courses

Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Honours Bachelor of Business Administration (Automotive Management) program outline.

  • AUTM 1002 – Concepts of the Automotive Industry
  • AUTM 1003 – Introduction to Aftermarket
  • MNGM 1001 – Management Principles
  • MRKT 1000 – Introduction to Marketing
  • INTS 1002 – Introduction to Multidisciplinary Research

Your course delivery method(s)

In person

This program is delivered fully in person and requires you to attend campus.

Please note, delivery methods are based on planning for the upcoming semester and are subject to change.

Do you have questions about Honours Bachelor of Business Administration (Automotive Management)? Contact us!

Thinking about applying to Georgian?

Contact the Automotive Business School of Canada to explore your study options.

Already applied to Georgian?

Connect with the Office of the Registrar for admissions-related questions.

Are you an international student?

Contact our international recruitment team to learn more about studying at Georgian. 

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