The building exterior of the three-storey Advanced Technology Centre at the Barrie Campus.

Peter B. Moore
Advanced Technology Centre


Experience innovation. Collaborate with us to accelerate your success. Research concepts. Test products. Help diversify and grow our economy…and your business.

Innovation at Georgian


Students will study here and collaborate to innovate with faculty, industry and community partners on relevant research projects to turn ideas into products and grow the regional economy.

This game-changing $30-million, 56,000-square-foot new facility at the Barrie Campus:

  • is home to the first engineering degrees in Central Ontario; groundbreaking Lakehead-Georgian degree-diplomas providing the best of university and college in just four years
  • will be equipped with research and collaboration spaces, complete with emerging technologies in robotics, mechatronics, manufacturing and assembly
  • is a living lab, with sustainable building construction and energy efficiency principles incorporated throughout the building for Environmental students to study
  • has the only anechoic chamber in the region to measure sounds or electromagnetic waves emitted by devices

Listen to what our government and industry supporters have to say about what the Peter B. Moore Advanced Technology Centre means to our community and economy.

Peter B. Moore

Entrepreneur

Terry Dowdall

Deputy Warden, County of Simcoe

Jeff Lehman

Mayor, City of Barrie

Brian Bentz

President and CEO, Alectra

Mike Stollery

Owner, AutoIQ.ca

Matthew Setterington

Co-owner, Innovative Automation

Jane (Brown) Jackson

Philanthropist

Grand opening


The Peter B. Moore Advanced Technology Centre officially opened on Nov. 15. More than 200 people from all levels of government, industry partners, major donors and the community took part in the celebration. A highlight of the event was an announcement by local philanthropist, entrepreneur and owner of Moore Packaging, Peter Moore, who made a major donation in support of the facility and research and innovation that will take place within its walls.

Funding partners


Four levels of government, generous industry and private donors all contributed, knowing this centre will be a catalyst for the prosperity and competitive advantage of Central Ontario. In addition to the contributors featured below, we are also grateful to AutoIQ.ca Network of Dealerships and Jane Brown Jackson for their support.

Government partners

The Government of Canada, the Province of Ontario, the County of Simcoe and the City of Barrie each contributed to this project, acknowledging its importance to the growth of Central Ontario’s economy.

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Three men in hard hats and reflective vests standing in front of blueprints

Innovative Automation

One in four employees at Innovative Automation is a Georgian graduate. In recognition of how important the college is to training its workforce, the company invested $250,000 in this epicentre of local innovation.

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A group of people in safety vests and hard hats holding up two signs

Alectra Inc.

Alectra chose to invest $750,000 over five years in changemaking research and innovation that will take place in this new centre, to support economic efficiency, social equity and environmental accountability.

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A large group of people standing in front of a building

Automotive Business School of Canada

ABSC donated $1 million to this building because its industry is driven to innovate to be competitive, environmentally responsible and address changing customer demand.

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Contact us


Bring your ideas to life with our Research and Innovation team.

If you’re a non-profit or want to start a social enterprise, connect with the Centre for Changemaking and Social Innovation.

Start a business at the Henry Bernick Entrepreneurship Centre.