In this program, you explore the dynamic advertising and marketing communications industry. You gain knowledge in both theoretical and applied aspects of progressive marketing communications and acquire the industry techniques to perform the advertising/communications functions businesses require to compete in traditional and digital marketing environments. You study industry-focused courses, including social media marketing, media planning and buying, integrated marketing and communications, professional presentation skills, sales, graphic design, and digital video and content creation. Opportunities for work-integrated learning offer practical, hands-on experience with Treefort, Georgian’s in-house ad agency, where you apply knowledge and skills to develop client-based projects.
Tuition and fees
- Visit our tuition and fees page for detailed information on the cost to attend Georgian.
- Review additional program-specific fees for this program.
- You can afford this! Explore OSAP as well as awards, scholarships and bursaries to help you pay your way to graduation.
- This program includes a field placement component where you’ll gain hands-on experience in a setting relevant to your program.
- Learn about types of work-integrated learning at Georgian.
What are the admission requirements for the Advertising and Marketing Communications program?
Advertising and Marketing Communications admission requirements
- Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status
- Grade 12 English (C or U)
Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/academic-regulations/
Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:
What career paths can I take in advertising and marketing communications?
Your Advertising and Marketing Communications diploma gives you many career opportunities
Graduates may find employment in the advertising or marketing departments of industries, such as retail, distribution, public relations, technology, media and/or manufacturing. Graduates may work in a number of roles, such as creating and placing advertising and promotion materials, engaging in the sale of advertising space or time on behalf of a digital or print medium, or entering the advertising agency field in a creative, research, production or client services role.
Why study Advertising and Marketing Communications at Georgian?
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It’s exciting, creative, demanding, rewarding and challenging.
Let Georgian give you a head-start on your career in advertising and marketing communications!
What courses are included in the Advertising and Marketing Communications diploma program?
19 Program Courses
1 Program Option Course
2 Communications Courses
3 General Education Courses
1 Field Placement
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Advertising and Marketing Communications program outline.
- ADVE 1004 – Introduction to Advertising
- ADVE 1007 – Graphic Design Fundamentals
- ADVE 2005 – Professional Presentation Skills
- MKTG 1000 – Introduction to Marketing
- Select 1 course from the communications list during registration.
- Select 1 course from the general education list during registration.
Your course delivery method(s)
This program is delivered fully in person and requires you to attend campus.
Please note, delivery methods are based on planning for the upcoming semester and are subject to change.
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