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Become a marketing professional and help drive results

Business – Marketing Ontario College Diploma, Co-op program

Learn the business of marketing and how to apply it in the real world. Lots of hands-on experience. Be job-ready or pursue further studies.

Program code BMKT
Duration 2 Years
Credential Ontario College Diploma, Co-op
Delivery Full-time

Program information

Program description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation. 

Intake information

Start date Campus
Fall 2021 Barrie

Tuition and fees

Work integrated learning

This program includes a co-op work term component where you will gain practical, on-the-job experience in your field.

What are the admission requirements for the Business – Marketing (co-op) program?

Business – Marketing admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/academic-regulations/

Pathways

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details:
www.georgiancollege.ca/admissions/credit-transfer/

What career paths can I take in business and marketing?

Your Business – Marketing (co-op) diploma gives you many career opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Why study Business – Marketing (co-op) at Georgian?

Job opportunities

Does a career in management, sales and research, advertising agencies, marketing firms or account management appeal to you? How about working for banks, finance, trust and insurance companies, computer firms, government ministries and agencies, producers of consumer and industrial products, wholesalers, retailers, non-profit organizations and more?

Georgian College can provide you with solid business education options to get your career started!

What courses are included in the Business – Marketing (co-op) diploma program?

Course overview

19 Program Courses
2 Communications Courses
3 General Education Courses
2 Co-op Work Terms

Program-specific courses

Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Business – Marketing program outline.

  • ACCT 1000 – Financial Accounting Principles 1
  • BUSI 1001 – Introduction to Organizational Behaviour
  • COMP 1003 – Microcomputer Applications
  • MATH 1002 – Mathematics of Finance
  • MKTG 1000 – Introduction to Marketing
  • Select 1 course from the communications list during registration.

Do you have questions about Business – Marketing (co-op)? Contact us!

Thinking about applying to Georgian?

Contact our student recruitment team to explore your study options.

Already applied to Georgian?

Connect with the Office of the Registrar for admissions-related questions.

Are you an international student?

Contact our international recruitment team to learn more about studying at Georgian. 

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