Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.
Tuition and fees
What are the admission requirements for the Business – Marketing program?
Business – Marketing admission requirements
OSSD or equivalent with
- Grade 12 English (C or U)
- any Grade 111 or 12 Mathematics (C, M, or U)
Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M)
Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/academic-regulations/
Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:
What career paths can I take in business and marketing?
Your Business – Marketing diploma gives you many career opportunities
Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.
Flex MORE. Study Business – Marketing part-time
What courses are included in the Business – Marketing diploma program?
19 Program Courses
2 Communications Courses
3 General Education Courses
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Business – Marketing program outline.
- ACCT 1000 – Financial Accounting Principles 1
- BUSI 1001 – Introduction to Organizational Behaviour
- COMP 1003 – Microcomputer Applications
- MATH 1002 – Mathematics of Finance
- MKTG 1000 – Introduction to Marketing
- Select 1 course from the communications list during registration.
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