A digital content creators sitting at a desk with coffee and two monitors, editing a video using editing software

Engage audiences as a digital content creator, strategist or curator

Digital Content Creation and Strategy Ontario College Graduate Certificate program

Deliver compelling messages in today’s media-rich business environment. Capture ideas and develop production skills. Explore user experience and design functionality.

Program code DGCC
Duration 1 Year
Credential Ontario College Graduate Certificate
Program Delivery Full-time +
Program delivery method(s) In-person and hybrid option What does this mean?

Program information

Program description

Digital Content Creation and Strategy prepares you to capture ideas and deliver effective messages in today’s media-rich business environment. Through a combination of practical and theory-based learning methods, you develop skills in the production and management of social media, communications, video and audio production, photography, and web design. Focusing on user experience and design functionality, you gain and develop skills through a combination of independent and collaborative projects applied in the context of content creation, strategy and curation. Ultimately, such skills can be applied to almost any sector that informs, engages or educates an audience.

Please note: Most of this program is delivered in the downtown Barrie location (5 Ross St.) with Student Services offered at the main Barrie Campus. The Arch and Helen Brown Design and Digital Arts Centre is located just minutes away from the waterfront. You’ll learn in our fully equipped studios using industry standard tools, and you’ll have the opportunity to network with leaders in your field and real-world clients.

Intake information

Start dateCampus
Fall 2024 Barrie Downtown

Tuition and fees

What are the admission requirements for the Digital Content Creation and Strategy program?

Digital Content Creation and Strategy admission requirements

  • Ontario College Diploma, Ontario Advanced Diploma, Degree or equivalent, in art, business, design, communication, or production. 

Applicants who do not possess the above academic requirement may be considered upon submission of a portfolio, including sample work, cover letter and resumé, showing evidence of experience in a related field.

Why study Digital Content Creation and Strategy at Georgian?

State-of-the-art digital content creation instructional labs

Develop your skills with:

  • professional camera equipment and facilities for true experiential learning
  • a digital content creation and virtual reality (VR) simulator
  • three Mac computer labs with the best-in-class software pre-loaded at your disposal including the entire Adobe Creative Cloud suite

Graduate job-ready

In just one year, you will:

  • gain exposure to a variety of career opportunities as a content creator
  • develop knowledge and skills that support a managerial career path
  • improve your employability before you graduate. and your influence when you begin your career
More businesses rely on digital content than everGeorgian College Chevron

Businesses are looking to the online community more, which means the demand for content creators has never been higher.

Consumers are looking to the Internet every day to help with purchase decisionsGeorgian College Chevron

In fact, 1.9 billion people are searching for their information – EVERY DAY. Businsesses need creators to capture this market.

Online use is climbing exponentiallyGeorgian College Chevron

Adults are spending more than 18 hours a week online. That means the need for creators is rising with every viewer.

The demand for video engagement is skyrocketingGeorgian College Chevron

As more mixed-media social media platforms are launched, people are consuming more video for information and to be entertained.

Businesses need strategists specializing in online activities for survivalGeorgian College Chevron

There is a saying with online strategists – “If you can’t be found online, you aren’t in business.” This program prepare the student to help businesses stay relevant in a changing world.

Small class sizes

Georgian’s small class sizes provide you with a more personal learning environment, more one-on-one interactions with your professors, and a chance to connect and collaborate with classmates.

Study DGCC at Georgian to gain experience and forge relationships!

  • network with industry professionals to learn the newest industry trends
  • gain valuable skills associated with demonstrating portfolios and interview techniques
  • hear about success strategies from current industry professionals
  • develop mentor relationships

Expert faculty

Learn from seasoned professionals with extensive backgrounds in marketing and the arts, enriched by years of industry experience, comprehensive education, and valuable network connections.

Is the digital content creation and strategy program right for you?

Learn video scripting, recording, and editing in our professional photo/video studio. While you are here, learn podcasting, social media promotion strategies, and web design and strategies!
Video scripting, recording and editing by 2024 DGCC graduate Amardeep Kaur. 1
Thumbnail designed and developed by 2024 DGCC graduate Heath Lane.2

Tour our facilities with virtual reality

Click and hold your mouse to navigate through our downtown Barrie location. For best results, please use a VR headset.

Main campus waiting area – perfect for collaboration

Georgian College’s downtown campus fully-equipped photo/video studio

One of three Mac-based computer labs/classroom equipped with industry-standard software

Industry support

    Annual industry networking night and speaker series

    The 2024 edition of the Digital Content Creation and Strategy program’s Networking Night served as a huge hit. Students engaged with over 57 college dignitaries, local businesses, and decision-makers. In fact, one student received an on-the-spot job offer, and two other students were offered jobs within two weeks of the event.

    Speaker Series 2024

    We had 12 guest speakers come in to talk to the students about their craft, the industry in general and most importantly, form positive relationships between students and local businesses in a mentor/mentee format.

    Photo of Georgian College student in the Digital Content Creation and Strategy program Gautham Sathish Nair.
    The professors in the program were instrumental in my journey. As someone like me who has always been passionate about photography, videography, and editing but having no prior experience, the knowledge and support from DGCC have been invaluable. They’ve not only helped me understand the basics but also instilled the confidence I needed to step in front of a camera, capture moments through photography, and craft compelling stories through editing. Their guidance has truly transformed my skills and outlook in this field.Gautham Sathish Nair

    What career paths can I take in digital content?

    With a post-graduate certificate in digital content creation and strategy, students are able to pursue a career in:

    • Social Media Manager: Managing social media platforms for brands, including content creation, strategy planning, audience engagement, and analyzing social media performance.
    • Content Strategist: Developing content strategies that align with a company’s business objectives, overseeing content requirements, and creating content governance.
    • SEO Specialist: Optimizing website content for search engines to increase visibility and engagement. This role involves keyword research, content analysis, and link-building strategies.
    • Digital Marketing Manager: Overseeing all aspects of a digital marketing plan, from social media campaigns to email marketing and online advertising.
    • Video Producer: Producing video content for various platforms such as YouTube, Instagram, or corporate websites. This includes scriptwriting, shooting, and editing.
    • Copywriter: Writing compelling content for various formats, including websites, email campaigns, advertisements, and social media posts.
    • Influencer Marketing Specialist: Collaborating with influencers to promote products or services, managing relationships, and measuring the impact of influencer campaigns.

    Flex MORE. Earn while you learn studying Digital Content Creation and Strategy part-time

    The digital content creation and strategy program has been built as a modular program. This allows students to easily take courses while they are working full-time. This facilitates opportunities to apply the classroom learning in their current jobs. Studies have shown that this experiential education produces reinforced learning and immediate benefit for employers.

    Benefits of studying part-time:

    • Register on a course-by-course basis, paying as you go!
    • MORE choices. We are always adding more flexible delivery programs and courses.

    What courses are included in the Digital Content Creation and Strategy graduate certificate program?

    Course overview

    15 Program Courses

    Program-specific courses

    Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Digital Content Creation and Strategy program outline.

    • DGCC 1000 – Introduction to Video Production
    • DGCC 1001 – Still Image Editing
    • DGCC 1002 – Web Design
    • DGCC 1003 – Digital Photography
    • DGCC 1004 – Writing for Social Media
    • DGCC 1005 – Principles of Visual Media
    • DGCC 1006 – Content Creation Strategies
    • DGCC 1007 – Media Trends and Approaches

    Your course delivery method(s)

    In-person and hybrid option

    In this program, some courses will provide an option to choose fully in person or fully online. You’ll choose one delivery method, that fits your circumstances, for the duration of the semester.

    Please note, delivery methods are based on planning for the upcoming semester and are subject to change.

    Frequently asked questions (FAQs)

    What practical experiences will the program offer?Georgian College Chevron

    This program includes hands-on projects, networking opportunities, and portfolio development to provide practical experience and help students apply what they’ve learned.

    Is prior experience in digital media necessary?Georgian College Chevron

    While prior experience is considered an asset, the DGCC is designed to accommodate beginners as well as those looking to deepen existing skills.
    Skills range from beginner to expert.

    What will I learn in a digital content creation and strategy program?Georgian College Chevron

    Students will learn about various aspects of digital content creation including video production, digital photography, writing for digital platforms, and social media strategy. The program also covers SEO, content marketing strategies and some data analytics.

    What tools and technologies will I learn to use?Georgian College Chevron

    Students will learn to use content management systems such as WordPress, analytics tools, graphic design software (Adobe Creative Cloud), video editing tools, and platforms for social media management.

    What skills are necessary to succeed in this program?Georgian College Chevron

    Skills such as creativity, strong oral and written communication, basic technical skills in content creation tools, analytical thinking, and a keen understanding of digital media trends are beneficial.

    I want to work in the digital content creation industry, but not at a company. Is this program a good fit for me?Georgian College Chevron

    Yes, absolutely! Georgian’s Digital Content Creation and Strategy graduate certificate program is designed to prepare you with the tools to become a digital content creator in many sectors and capacities.

    As an alternative to working for a company as an employee, you may choose to create your own entrepreneurial career (e.g., social media influencer, freelance content creator or social media producer, etc.).

    Can I take the Digital Content Creation and Strategy program on a part-time basis?Georgian College Chevron

    Yes, Digital Content Creation Strategy graduate certificate at Georgian can be taken on either a full-time or part-time schedule.

    Learn more about taking the program part-time.

    Can I study this program online?Georgian College Chevron

    Due to the nature of ther program most courses require on-campus attendance. There are a few hybrid (combination of online and in-person), but the delivery model is synchronous (you must be present in all online or in-person scheduled classes).

    What are the varying forms of delivery for the Digital Content Creation and Strategy program?Georgian College Chevron

    Review course delivery method(s) for the Digital Content Creation and Strategy program at Georgian.

    What are the recommended computer requirements for this program?Georgian College Chevron

    Please see our program-specific fees webpage to review the technology requirements to be successful in the Digital Content Creation and Strategy program.

    Do you have questions about Digital Content Creation and Strategy? Contact us!

    Thinking about applying to Georgian?

    Contact our student recruitment team to explore your study options.

    Already applied to Georgian?

    Connect with the Office of the Registrar for admissions-related questions.

    Are you an international student?

    Contact our international recruitment team to learn more about studying at Georgian. 

    Meet our academic team

    Learn from passionate, experienced professors

    As a Georgian digital content creation and strategy student, you’ll learn from and be mentored by dedicated professors who built their careers in the video, photograhoy and web development sectors and combine academic theory with vast industry knowledge.

    Click on any of the academic team members below to read their profile and learn about their education, experience, research, publications and more.

    At Georgian College, we believe in embracing diversity and delivering relevant content designed to ensure students attain gainful employment in the field of content creation. We believe that having inclusive and diverse classrooms enriches everyone’s experience and drives innovation.

    Keith Connell, MBA, Ph.D. Student – Program Coordinator, Full-Time Faculty