Digital Content Creation and Strategy prepares you to capture ideas and deliver effective messages in today’s media-rich business environment. Through a combination of practical and theory-based learning methods, you develop skills in the production and management of social media, communications, video and audio production, photography, and web design. Focusing on user experience and design functionality, you gain and develop skills through a combination of independent and collaborative projects applied in the context of content creation, strategy and curation. Ultimately, such skills can be applied to almost any sector that informs, engages or educates an audience.
Please note: Most of this program is delivered in the downtown Barrie location (5 Ross St.) with Student Services offered at the main Barrie Campus. The Arch and Helen Brown Design and Digital Arts Centre is located just minutes away from the waterfront. You’ll learn in our fully-equipped studios using industry standard tools, and you’ll have the opportunity to network with leaders in your field and real-world clients.
What are the admission requirements for the Digital Content Creation and Strategy program?
Digital Content Creation and Strategy admission requirements
- Ontario College Diploma, Ontario Advanced Diploma, Degree or equivalent, in art, business, design, communication, or production.
Applicants who do not possess the above academic requirement may be considered upon submission of a portfolio, including sample work, cover letter, resumé, and two (2) reference letters, showing evidence of experience in a related field, with a minimum of two or three years’ experience in content creation, strategy and/or management.
Students are required to purchase software licences necessary to create and edit digital content assets.
To be successful in this program, students are required to have a personal notebook computer (either PC or Mac architecture) prior to the start of the program that meets or exceeds the following hardware specifications:
- Intel i5 processor or AMD equivalent
- 16GB of memory
- 500GB hard drive (1TB recommended plus an external 2TB hard drive)
What career paths can I take in digital content creation, strategy and curation?
Your Digital Content Creation and Strategy graduate certificate gives you many career opportunities
Graduates of the Digital Content Creation and Strategy program are well suited to work within the creative, strategic, and information management fields. The types of careers graduates may find themselves in include digital content creator, digital and/or social media creator, and an influencer and/or strategist. Graduates may also create their own entrepreneurial careers as content creators and social media producers.
Flex MORE. Study Digital Content Creation and Strategy part-time
What courses are included in the Digital Content Creation and Strategy graduate certificate program?
15 Program Courses
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Digital Content Creation and Strategy program outline.
- DGCC 1000 – Introduction to Video Production
- DGCC 1001 – Still Image Editing
- DGCC 1002 – Web Design
- DGCC 1003 – Digital Photography
- DGCC 1004 – Writing for Social Media
- DGCC 1005 – Principles of Visual Media
- DGCC 1006 – Content Creation Strategies
- DGCC 1007 – Media Trends and Approaches
Your course delivery method(s)
In-person and hybrid option
In this program, some courses will provide an option to choose fully in person or fully online. You’ll choose one delivery method, that fits your circumstances, for the duration of the semester.
Please note, delivery methods are based on planning for the upcoming semester and are subject to change.
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