Business - Marketing

Business - Marketing

Program Code
Ontario College Diploma

Program requirements

  • 19 Mandatory Courses
  • 2 Communications Courses
  • 3 General Education Courses

Please see our course listings of available General Education and Communications courses for this program.

Program Description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Current Course Offerings
Course Title Course Code ONTARIOLEARN EQUIVALENTS Mandatory
Account and Project Management ADVE2013   Mandatory
Applied Digital Media Mktg MKTG2041   Mandatory
Digital Media Marketing MKTG1017   Mandatory
Financial Acctg. Principles 1 ACCT1000 ACCT1011 - Financial Accounting 1 (ODE)   Mandatory
Graphic Design Fundamentals ADVE1007   Mandatory
Integrated Mktg Communications ADVE2001 MKTG1016 - Integrated Marketing Communications 1 (ODE)   Mandatory
Intro to Marketing Research MKTG1019   Mandatory
Introduction to Marketing MKTG1000 MKTG1020 - Marketing 1 (ODE)   Mandatory
Introduction to Org. Behaviour BUSI1001   Mandatory
Marketing Performance Mgmt MKTG2038   Mandatory
Marketing Research Fieldwork MKTG2040   Mandatory
Mathematics of Finance MATH1002   Mandatory
Microcomputer Applications COMP1003 COMP1065 - Introduction to Computers 2 (ODE)   Mandatory
Microeconomics ECON1000 ECON1004 - Microeconomics (ODE)   Mandatory
Pitching the Campaign ADVE2005   Mandatory
Principles of Sales MKTG1003 MKTG1014 - Personal Selling (ODE)   Mandatory
Professional Edge MKTG2033 MKTG2043 - Professional Edge (ODE)   Mandatory
Strategic Marketing Leadership MKTG2039   Mandatory
Strategic Marketing Planning MKTG1018   Mandatory

Additional Info

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester, with the exception of one course. Students in the General and Accounting streams will take five mandatory courses in the first semester, and will have a choice of which General Education course they wish to take. Marketing students take six mandatory courses. The curriculum for the Marketing first semester is as follows:

Code Course Name
ACCT 1000 Financial Accounting Principles 1
BUSI 1001 Organizational Behaviour
COMM Communications Course
MATH 1002 Mathematics of Finance
MKTG 1000 Introduction to Marketing
COMP2093 Macintosh and Design Basics

External Recognition

The Canadian Professional Sales Association has established an educational training requirement for the CSP designation (Certified Sales Professional). Upon completion of the correct six courses within the diploma, students will have completed the Sales Certificate Program portion of the designation. For further information, please contact the program co-ordinator at (705) 728-1968, ext. 1963