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Business - Marketing

Program Code
BMKN
Credential
Ontario College Diploma
Campus
Barrie

Program requirements

  • 19 Mandatory Courses
  • 2 Communications Courses
  • 3 General Education Courses

Please see our course listings of available General Education and Communications courses for this program.

Program Description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Additional Info

In order to broaden the program choices, all General, Accounting and Marketing students, whether they are in a two-year or a three-year diploma program, will share a common first semester, with the exception of one course. Students in the General and Accounting streams will take five mandatory courses in the first semester, and will have a choice of which General Education course they wish to take. Marketing students take six mandatory courses. The curriculum for the Marketing first semester is as follows: Code Course Name ACCT 1000 Financial Accounting Principles 1 BUSI 1001 Organizational Behaviour COMM Communications Course MATH 1002 Mathematics of Finance MKTG 1000 Introduction to Marketing COMP2093 Macintosh and Design Basics

External Recognition

The Canadian Professional Sales Association has established an educational training requirement for the CSP designation (Certified Sales Professional). Upon completion of the correct six courses within the diploma, students will have completed the Sales Certificate Program portion of the designation. For further information, please contact the program co-ordinator at (705) 728-1968, ext. 1963