Business - Marketing Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.

General information

Program code
BMKN
Duration
4 Semesters (2 Years)
Credential
Ontario College Diploma
Academic area
Campuses
Delivery
Full-time

Intake information

Start date Campus
Fall 2019 Barrie
Winter 2019 Barrie

Program description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through the busy student-run agency, students work on a wide range of projects they ultimately pitch to the clients for possible implementation. 

Red box with Canadian Marketing association CMA in white letters

Career opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Admission information

Admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 11 or 12 Mathematics (C, M, or U)

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M) 

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/policies-procedures/

Pathways

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit Transfer Centre website for details: www.georgiancollege.ca/admissions/credit-transfer/

Courses

Mandatory courses

  • ACCT 1000 - Financial Accounting Principles 1 (Semester 1 / 42 hours)
  • ADVE 1007 - Advertising Design Basics (Semester 1 / 42 hours)
  • BUSI 1001 - Introduction to Organizational Behaviour (Semester 1 / 42 hours)
  • MATH 1002 - Mathematics of Finance (Semester 1 / 42 hours)
  • MKTG 1000 - Introduction to Marketing (Semester 1 / 42 hours)
  • ADVE 2005 - Pitching the Campaign (Semester 2 / 42 hours)
  • COMP 1003 - Microcomputer Applications (Semester 2 / 42 hours)
  • MKTG 1017 - Digital Marketing (Semester 2 / 42 hours)
  • MKTG 1018 - Strategic Marketing Planning (Semester 2 / 42 hours)
  • MKTG 1019 - Introduction to Marketing Research (Semester 2 / 42 hours)
  • ADVE 2001 - Integrated Marketing Communications (Semester 3 / 42 hours)
  • ADVE 2013 - Account Management (Semester 3 / 42 hours)
  • ECON 1000 - Microeconomics (Semester 3 / 42 hours)
  • MKTG 2038 - Marketing Performance Management (Semester 3 / 42 hours)
  • MKTG 1003 - Personal Selling (Semester 4 / 42 hours)
  • MKTG 2033 - Professional Edge (Semester 4 / 42 hours)
  • MKTG 2039 - Strategic Marketing Leadership (Semester 4 / 42 hours)
  • MKTG 2040 - Marketing Research Fieldwork (Semester 4 / 42 hours)
  • MKTG 2041 - Applied Digital Marketing (Semester 4 / 42 hours)

Communications courses

  • Select 1 course from the communications list during registration. (Semester 1)
  • Select 1 course from the communications list during registration. (Semester 3)

General education courses

  • Select 1 course from the general education list during registration. (Semester 2)
  • Select 1 course from the general education list during registration. (Semester 3)
  • Select 1 course from the general education list during registration. (Semester 4)