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Drive real business results as a brand or marketing manager

Marketing Management Ontario College Graduate Certificate program

Become a leader in the energetic, ever-changing field of marketing. Combine analytical and creative marketing approaches that result in business growth.

Program code MKMN
Duration 1 Year
Credential Ontario College Graduate Certificate
Delivery Full-time +
Part-time

Program information

Program description

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

Intake information

Start date Campus
Fall 2022 Barrie

Tuition and fees

What are the admission requirements for the Marketing Management program?

Marketing Management admission requirements

Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.

What career paths can I take in marketing and management?

Your Marketing Management graduate certificate gives you many career opportunities

Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts/researchers
  • sales and marketing coordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers

What courses are included in the Marketing Management graduate certificate program?

Course overview

12 Program Courses

Program-specific courses

Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Marketing Management program outline.

  • MKMN 1000 – Graphic Design
  • MKMN 1001 – Advertising, Promotion, and Public Relations
  • MKMN 1002 – Database Marketing Strategies
  • MKMN 1003 – Computer Applications For Database Marketing
  • MKMN 1004 – Applied Marketing Research
  • MKMN 1005 – Fundamentals of Economics and Finance

Do you have questions about Marketing Management? Contact us!

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