The Marketing Management graduate certificate program is designed for the business professional who wants to develop the knowledge, skills, and attitudes required to further their career in marketing. Courses offer students an opportunity to learn and effectively manage a wide-range of marketing tasks and functions, and to develop competencies in project management, graphic design, database management, and economics. A broad range of analytical and creative approaches provides students a wider understanding of marketing fundamentals, enhancing knowledge of concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. Whether your plan is to run your own business or progress further within your firm, you will gain valuable insight into all aspects and levels of marketing, as well as the hard and soft skills necessary for success.
What are the admission requirements for the Marketing Management program?
Marketing Management admission requirements
Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent; education or experience in a business setting is desirable.
What career paths can I take in marketing and management?
Your Marketing Management graduate certificate gives you many career opportunities
Graduates of this program may initiate entrepreneurial start-ups or be prepared to work in a variety of business-focused environments and middle-management roles, including:
- account executives
- sales and marketing coordinators/managers
- media planners and buyers
- brand managers
- marketing analysts/researchers
- community engagement managers
- digital media marketers
- social media managers
- communications managers
Flex MORE. Study Marketing Management part-time
What courses are included in the Marketing Management graduate certificate program?
14 Program Courses
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Marketing Management program outline.
- GBMT 1007 – Project Management
- MKMN 1012 – Graphic Design
- MKMN 1013 – Advertising, Promotion, and Public Relations
- MKMN 1014 – Computer Applications for Database Marketing
- MKMN 1015 – Database Marketing Strategies
- MKMN 1016 – Applied Marketing Research
- MKMN 1017 – Fundamentals of Economics and Finance
Your course delivery method(s)
This program is delivered via GC Flex, giving you choice and flexibility. Using technology-enabled, purpose-designed learning spaces, professors deliver lectures and labs in the classroom and simultaneously online. You can participate on campus or online during class or review course materials online later.
Please note, delivery methods are based on planning for the upcoming semester and are subject to change.
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