Georgian and the County of Simcoe host free personal branding workshop for newcomers March 30

Georgian’s Henry Bernick Entrepreneurship Centre (HBEC), with support from the County of Simcoe, is hosting Business Etiquette and Personal Branding, a networking workshop focused on helping community newcomers with their entrepreneurial journey.

The workshop features a panel of experts and immigrant-based business owners sharing their expertise and experience with the different types of companies they run in Canada.

Jan Bailey, Founder of Ovation, Experts in Speaker Training is a personal branding expert who will facilitate the panel discussion. She’ll discuss the tools and strategies to communicate, negotiate, build and maintain customer relationships, which can help boost business and confidence. Participants will also hear from Miguel Abascal, Founder of, Rosa Diaz, Founder of Road Map to Canada Immigration Consulting Inc. and Paulo Cardoso, Chief Partnerships Officer of JKR Canada. They’ll be sharing stories as business owners – how they overcame barriers, things they wish they’d known starting out, and tips on how to be the best “talking” business card.

A smiling woman (Jan Bailey) wearing a black shirt and red pants. She has long black hair.
Jan Bailey

The workshop will begin at 1 p.m. and will include an opportunity for participants to network and make helpful business connections at the XcelerateNOW Marketplace full of great vendors and products from local and Immigrant-owned businesses. Starting at 4 p.m. the Sandbox Centre will host its social hour where participants can keep networking with members of the community.

The workshop is part of the Start Now series, funded in partnership by the County of Simcoe, that includes a collection of workshop and networking events on topics specific to business owners who are new to Canada. All workshops in the series will be recorded and available on Bernick Online which will also be a continued resource for newcomers.

Simcoe County is a great place to start and grow a successful business. We’re proud to support Georgian College in delivering this innovative workshop aimed at creating even more opportunities for our residents and economy to thrive.

Simcoe County Warden Basil Clarke

The Start Now series is part of HBEC’s XcelerateNOW program – a new initiative focusing on supporting newcomers, immigrants and refugees with entrepreneurship support, mentorship, funding opportunities and resources.

Starting a business is a big adventure, especially when you do it in a different country. Having the proper resources and connections accessible can guide you throughout your entrepreneurial experience. Networking is key while running a business and this event is an opportunity to build valuable and empowering relationships with our diverse community in one place.

Cecilia Doucette, International and Newcomer Entrepreneurship Co-ordinator, HBEC

This workshop is funded and hosted in partnership with the County of Simcoe, and with the support of Georgian’s Henry Bernick Entrepreneurship Centre, Invest Barrie, Town of Innisfil, Nottawasaga Futures, Sandbox Centre, South Georgian Bay Small Business Enterprise Centre and the Small Business Centre for Barrie, Simcoe County and Orillia.

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