Strategic Marketing Planning

Strategic Marketing Planning

MKTG 1018

Students explore how organizations use the controllable elements of product, price, place and promotion to reach business objectives in the marketplace. Case studies and real business scenarios are used to examine a broad range of marketing opportunities and problems, including entry into international markets. Students contribute to the development of a marketing plan.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.