Professional Edge

MKTG 2033


Course description

In this course, students are challenged to enhance their personal brand using a combination of strategic brand techniques and soft skills development. They explore a variety of available media such as resumes and social media, as well as career planning and personal/professional development opportunities. Students learn soft skills combined with proven techniques from leading brands and apply them to the creation of their own, unique, differentiated brand in the workplace.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education