Students learn how traditional and emerging media can be used by an organization to promote its mission, values, and vision. Using proper style and genre conventions, students design a variety of media documents in order to inform and persuade a targeted audience. Individually and in groups, students deliver a comprehensive media strategy for an organization, composed to generate a positive audience response.
PrerequisitesPost Secondary level COMM 1024 Communications 1 (ODE) Minimum Grade of 50
or ( CPT Reading Comprehension 260
and CPT Writing 260)
or ( CPT Reading Comprehension 90
and CPT Sentence Structure 90)
or Post Secondary level COMM 1016 Communication Essentials Minimum Grade of 50
or Post Secondary level COMM 1018 Communications 1 (ODE) Minimum Grade of 50
or Post Secondary level COMM 1000 College Communications Minimum Grade of 50
or Post Secondary level COMM 9000 Communications Option Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.