Marketing 2 (ODE)

Marketing 2 (ODE)

MKTG 1021

This course focuses on how to satisfy customer needs through the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Students explore marketing mix variables in order to create a marketing plan. This includes a focus on pricing, products/services, distribution and marketing communication strategies.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
or Post Secondary level MAR 9101 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1020 Marketing 1 (ODE) Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.728.1968, ext 1672 or 5116 for more information.

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