Introduction to Marketing

Introduction to Marketing

MKTG 1000

The student learns about the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - product, price, distribution and promotion strategies.
(CGA Credit

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.