Intro to Marketing Research

Intro to Marketing Research

MKTG 1019

In this course students are introduced to the tools and techniques used by marketers to answer a variety of questions about market size and opportunity, the nature of competition, and consumer attitudes, wants and needs.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.