In this course, students learn how to develop and implement an online marketing presence for business-to-business (B2B) and business-to-consumer (B2C) environments. Students focus on strategic and creative digital marketing principles, including interactive media, paid online advertising, search engine optimization, mobile marketing, web design principles, digital content, social media and measurement. A variety of digital marketing tools are explored in conjunction with web site development.
PrerequisitesPost Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.