Social CRM

MKMN 1021

Course description

In this course, students learn to manage an organization's relationships with both existing and potential customers, and explore how social media and traditional communication methods can be used to maintain these relationships. Students examine customer relationship management concepts, including acquisition costs, loyalty and lifetime value.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education