International Marketing Mgmt

MKMN 1019

Course description

Students learn how to develop a comprehensive marketing plan for the international stage. Additionally, students explore the importance of cultural negotiation practices and communication channels as they identify potential opportunities in the global marketplace. With a focus on various communication and negotiation strategies, students develop the skills necessary for conducting business effectively in specific markets.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education