International Marketing Mgmt

Course description

Students learn how to develop a comprehensive marketing plan for the international stage. Additionally, students explore the importance of cultural negotiation practices and communication channels as they identify potential opportunities in the global marketplace. With a focus on various communication and negotiation strategies, students develop the skills necessary for conducting business effectively in specific markets.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education