Ethics and Entrepreneurship

MKMN 1020


Course description

Within this course, students explore ethical governance and the entrepreneurial aspects of marketing management. Using a range of real-life scenarios, students discuss the intrapreneurial nature of organizations and how innovation within an organization is executed and measured.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education