Direct and Interactive Mktg

MKMN 1023

Course description

In this course, students build their knowledge of targeted online and direct campaign strategies to encourage consumer interaction with the brand. Through analysis of industry trends, students glean valuable insight into growing the customer base and apply a range of techniques, marketing strategies and tactics to develop an interactive marketing campaign.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education