Computer Apps for DB Mktg

MKMN 1014

Course description

In this course, students develop the ability to manage and deploy database solutions for marketing purposes to prospective and existing customers. Students further develop knowledge of analytical applications, such as Access and Excel, to focus on managing and querying various relational and straightforward database solutions for marketing.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education