Project title: Aura Halo Ltd.

Project goal: Aura Halo Ltd. has approached Georgian College to assist with a market analysis as they embark upon an expansion strategy.

What was done: Aura Halo Ltd. is a local business that designs and manufactures protective head gear to minimize the impact of a fall while enjoying winter sports. The goal was to develop a competitive market analysis of the business for Canada and to expand into international markets.

What was achieved: The three student researchers created an internal document with a market plan, business metrics and customer profiles. They identified key finds and trends, identified knowledge gaps, and performed a website analysis to create an in-depth competitive analysis. Their work resulted in several recommendations inspiring the way the business looks at its future.

For more information about Ice Halo, visit their website at

Researchers: Brenda Marshall