Automotive Business School of Canada, established 1985

Canadian Dealer Academy

Automotive Dealership Management Ontario College Graduate Certificate program

Earn your graduate certificate in Automotive Dealership Management! This executive-level training program is for current and future general managers and dealer principals.

AUDMProgram code
7 coursesDuration
Ontario College Graduate CertificateCredential

Program information

This national, results-oriented program focuses on the current issues, trends and technologies in automotive dealership management which are key to remaining competitive in a demanding Canadian market.

Participants will learn to synthesize management theory with practical, hands-on learning in a program which strives to produce well-rounded and entrepreneurial managers who can contribute to the overall operational growth and success of the dealership.

Some courses provide depth in departmental operations. The majority of courses provide a broader perspective across all departments by teaching the skills needed to manage employees, customers, finances and promote interdepartmental cooperation.

Intake information

Start dateLocationApplication package
May 2023Halifax, NSApplication package
September 2023Barrie, ONCohort is full
January 2024Barrie, ONComing fall 2023
To be determinedMontreal, QC (French)
To be determinedEdmonton, AB

Tuition and fees

  • $1,868.76 per course (2023-24 academic year)
Choose More.

Questions? Ready to apply?

Connect with the Automotive Business School of Canada to explore your study options, understand our application process and review next steps.

How to reach us


Why Study Automotive Dealership Management at Georgian?

The Canadian Dealer Academy builds on your existing experience. Explore how individual departments operate and how broader concepts affect the dealership overall. The Automotive Dealership Management program was created to help working professionals stay competitive in a demanding Canadian marketplace.


  • Balance your schedule: Study part-time with flexible in-class and online learning
  • Content specifically designed for the Canadian market
  • Use the information from your own dealership to see real-world implementation
  • Learn from subject experts in the industry
  • Earn an Ontario College Graduate Certificate in Automotive Dealership Management
Jessica Drover
The most valuable part of the program for me was the opportunity to be in a classroom and hear the experiences of my classmates and instructors. We all came from different backgrounds, different lengths of experience in the automotive industry, and different areas of expertise. It’s truly invaluable how much we learn from each other and the relationships that were developed. The Automotive Dealership Management program hits every aspect of running a dealership, and the personal experiences of my classmates and instructors gave me the knowledge and confidence to continue on my career path.Jessica Drover, Automotive Dealership Management (class of 2020)

What are the admission requirements for the Automotive Dealership Management program?

Admission requirements

Applicants must meet ONE of the following requirements to be eligible for admission to this program:

  • Postsecondary diploma or degree
  • Equivalent experience in the automotive industry

Additional information

It is expected that participants have access to dealership financial information.

Diploma- or degree-level courses cannot be used towards exemptions in this program as those courses are a requirement for admission to the program. Any requests for course exemptions must be based on equivalent courses completed at the graduate certificate level.

What career paths can I take in dealership management?

This program is designed to significantly enhance the management and entrepreneurial skills of current or prospective managers in a dealership/

The Automotive Dealership Management program may also be of interest to executives in manufacturing who could benefit from a practical dealership education to be more effective in their dealer interactions.

parked cars

What courses are included in the Automotive Dealership Management graduate certificate program?

Course overview

7 Program Courses

  • Seven-week courses
  • 36 hours per course

Program-specific courses

Courses are listed below. For course descriptions, view the Automotive Dealership Management program outline.

  • AUDM1000 – Dealership Management
  • AUDM1001 – Dealership Financial Management
  • AUDM1002 – Customer Experience
  • AUDM1003 – Parts/Accessories Management
  • AUDM1004 – Service Management
  • AUDM1005 – New and Used Sales Management
  • AUDM1006 – Growth and Opportunity Capstone
Craig Passmore
I enjoyed the program’s practicality and the delivery of the material. It’s not often this much material can be introduced to students within such a short period of time. Georgian College has presented a second-to-none curriculum that challenges your own business operations, your preconceived notions and any training that you have received in the past. The level of engagement and practicality simply can’t be delivered by any other institution in Canada that is this specific to our industry and its practices. I can confidently advocate for the Automotive Business School of Canada programming, depth and delivery, as well as the relationships within the industry that you will develop – as it has directly contributed to my own success.Craig Passmore, Automotive Dealership Management (class of 2018)


Meet our alumni

There have been over 200 graduates of the Canadian Dealer Academy since its inception in 2015.

Check out our alumni profiles, connect with them on LinkedIn, and hear in their words what they found most valuable about our Automotive Dealership Management graduate certificate program.

Our team


Robert Arena - Financial Management
Robert Arena – Financial Management
Mark Cunha - Financial Management
Mark Cunha – Financial Management
Finn Engsig - Parts/Accessories Management
Finn Engsig – Parts/Accessories Management
Sue Finneron - Dealership Management
Sue Finneron – Dealership Management
Jody Hitchcock
Jody Hitchcock – Customer Experience and Service Management
Randy Katzman - Financial Management
Randy Katzman – Financial Management
Shawn Lacroix
Shawn Lacroix – Dealership Management and New/Used Sales Management
Ray Levo
Ray Levo – Service Management and Parts/Accessories Management
Gord Linton, faculty in the Automotive Business School of Canada
Gord Linton – Dealership Management and New/Used Management
Ata Nourozifar
Ata Nourozifar – Service Management and Parts/Accessories Management
Tim Reuss - Dealership Management
Tim Reuss – Dealership Management
Chuck Seguin
Chuck Seguin – Growth and Opportunity Capstone
John White
John White – Growth and Opportunity Capstone
Jeremy Wyant
Jeremy Wyant – Customer Experience
Hannu Ylanko
Hannu Ylanko – Dealership Management
mike haslam
Mike Haslam – Service Management and Parts/Accessories Management


Jason Dale
Jason Dale – Executive Director

Email Jason

Sebrina Westbrooke
Sebrina Westbrooke – Program Manager

Email Sebrina

Sarah Lockhart
Sarah Lockhart – Academic Support Clerk

Email Sarah

Kristen Brown
Kristen Brown – Academic Assistant

Email Kristen

Barb Watts
Barb Watts – Onsite Administrator

Faculty Insights video series

Episode 1 – Operating in a crisis with Chuck Seguin

Episode 2 – Managing finance and operations with Mark Cunha

Episode 3 – Leading in a crisis with Sue Finneron

Episode 4 – Fixed operations success with Jason Dale

Episode 5 – Recovering from a crisis with Chuck Seguin

Episode 6 – The future of auto retail with Chuck Seguin

Contact us

Canadian Dealer Academy

Do you have questions about Automotive Dealership Management? Contact us!

Phone: 705.722.1591
Toll-free: 1.888.331.5343