Marketing for Managers

Marketing for Managers

BMGT 1009

In this course, the student is introduced to the key concepts of marketing management including the marketing framework as well as the various components of marketing management that lead to a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.