AI in Marketing

Course description

In this course, students examine the potential for artificial intelligence in marketing strategies and campaigns. Through a combination of analysis and predictive techniques, students explore how AI can assist organizations in producing stronger and more effective campaigns aiding in a stronger bottom line. Students will gain a better understanding of how to leverage AI to build and execute strategic traditional and digital marketing plans

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education