Joy A. Adams

Joy Adams

Joy Adams


Cash Flow Planning, Employee Benefits for Startups, Key Person Insurance for Startup founders, Executive Compensations, Partnership/business Continuation planning and exit strategy, Disability Income Replacement.


Joy is a Financial Advisor, Certified Cash Flow Specialist and Founder and CEO of Covenant Wealth Financial Services. She is passionate about entrepreneurship and helping entrepreneurs to “start right” to increase their chance of startup success. Joy has received several awards and recognitions, including @startupcanada Woman Entrepreneur Icon, for her entrepreneurial spirit and contributions to the startup entrepreneurial ecosystem. Joy is also the Community Director of South Simcoe Community StartUp. An entrepreneurial -led community that provides support to entrepreneurs, startups, and small businesses.