Strategic Marketing Leadership

Course description

In this course students gain an understanding of the role and functions of a marketing manager, and are introduced to various implementation strategies to address the marketing situations of Tree Fort clients or case study scenarios. Students apply knowledge from previous courses in the program to analyze marketing problems and opportunities and recommend a course of action to best meet organizational objectives.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education