Social Media, Search/Analytics

Social Media, Search/Analytics

COMP 2107

As search technologies become ever-more personalized, digital marketing and related technologies are becoming an increasingly important way to drive traffic to Web sites. Students experience the entire process of reaching, acquiring, converting, and retaining users from a particular target market, using a variety of social media and Web-based applications. All of the components of a particular campaign and current analytics tools are used by students to measure and evaluate their effectiveness.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level COMP 1102 User Experience Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact parttimestudies@georgiancollege.ca or call 705.722.5149 for more information.