Selling and Merchandising

Selling and Merchandising

MKTG 2025

Students learn strategies of selling and merchandising based on theories of consumer psychology. The development of client relations and management of client expectations are studied in relation to the selling of interior decorating goods and services. Window display, showroom layout, lighting and retail merchandising techniques are examined. Knowledge gained through lectures, research, and assignments is applied to a community service learning project that demonstrates methods of product and service display, spatial planning, and the use of merchandising techniques applicable to a retail environment.

Credits

3

Course Hours

42

Prerequisites


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.