Sales and CRM

Sales and CRM

MKTG 2029

In this course, students explore the concepts and practices of relationship selling in business today, and the importance of maintaining satisfying long-term relationships with customers as a key factor in the achievement of an organization's marketing objectives. A multi-step professional selling process based on customer needs analysis is examined. Students examine some of the tools, including database segmentation strategies used by today's businesses to measure, build, and maintain profitable relationships with customers.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

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