Retail Management (ODE)

Retail Management (ODE)

MGMT 1001

This course follows a managerial, practical approach to retailing, focusing on the issues faced by the owner, the manager or the employer of a retail organization. It assumes prior knowledge of marketing and covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course is on the application of marketing/retail strategies and concepts to the retail environment.

Credits

3

Course Hours

48

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.728.1968, ext 1672 or 5116 for more information.

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