Planning the Mktg Strategy

Planning the Mktg Strategy

MKTG 1001

This course involves the elements that a company controls and uses to put together as its marketing program. These four controllable elements are product, place, price and promotion. Planning the Marketing Strategy provides an understanding of the growing interest in customer value. This interest is incorporated in designing a successful marketing plan in a consumer-oriented society

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
or Post Secondary level MAR 9101 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1009 Marketing 1 (ODE) Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact parttimestudies@georgiancollege.ca or call 705.722.5149 for more information.