This course will give students an in-depth understanding of all marketing fundamentals including advertising, promotion, public relations, event and cause-oriented sponsorships, publicity, and media relations. This course will cover all media, their strengths and weaknesses and their relationships with the ski and snowboard markets, how to plan and buy the relevant media, as well as an overview of the successes and failures experienced in Canada. The impact and role of e-commerce will be addressed.
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.