Marketing Research (ODE)

Marketing Research (ODE)

MKTG 2030

The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers.

Credits

3

Course Hours

45

Prerequisites

(Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
or Post Secondary level MKTG 1009 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1011 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50)

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.728.1968, ext 1672 or 5116 for more information.

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