Marketing Research Fieldwork

Marketing Research Fieldwork

MKTG 2040

Using case studies and working with community businesses and organizations through Tree Fort, students apply a variety of marketing research methods to diverse business scenarios. Through data collection and analysis, students develop an appropriate course of action to solve the marketing challenge.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1019 Intro to Marketing Research Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.