Marketing Analysis

Marketing Analysis

MRKT 3001

In this course students will learn to discern meaningful and statistically significant trends in an organization's data providing the information that managers need in order to make more effective business decisions. Participants will study the correlations of golf revenues with weather patterns, member profiles, golf rounds played and other key markers which will in turn, drive the marketing and promotional plan as well as the budget.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.