Introduction to Marketing

Introduction to Marketing

MRKT 1000

In this course, students are introduced to the basic principles of marketing, including the four components of product/service, price, distribution and promotion. Students develop an understanding of the role of marketing in achieving organizational objectives. Students gain insight into the complex and interdependent variables influencing development of successful marketing strategies.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact coned@georgiancollege.ca or call 705.722.5149 for more information.