Students examine the complexity of international marketing with a focus on the development of marketing strategies for organizations operating in the international business environment. Students analyze trends in the international marketing environment, identify business opportunities and adapt standard marketing concepts to the diverse social, cultural, political and economic situations found in foreign markets.
PrerequisitesUndergraduate - degree level level MRKT 1000 Introduction to Marketing Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
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