International Marketing Mgmt

MKMN 1008

Students learn how to develop a comprehensive marketing plan for the international stage. In addition, students gain an understanding of the importance of cultural negotiation practices and communication channels as they identify potential opportunities in the global marketplace. Students focus on various communication and negotiation strategies that are effective in specific markets.



Course Hours


Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education