In this course, students examine the importance of a manageable innovation strategy for new product and service development that supports an organization's strategic business plan for organic growth. Students study how to implement a structured innovation process for idea generation, leadership requirements, organizational structure options, human resource policies, performance metrics, supporting technology options, corporate culture results, and disruptive innovation. This course uses the case study method of analysis as a basis for class discussion of innovation management issues.
PrerequisitesUndergraduate - degree level level MRKT 1000 Introduction to Marketing Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.