Event Branding and Digital Com

Event managers must often create innovative ways to build brands, attract and manage customers and add value to the event experience. Building on the principles taught in EVNT 1008, students are introduced to the tools required to develop integrated marketing communications programs with digital assets and platforms. Students also study the fundamentals of effective design and learn to produce branded marketing materials that can be used to support and promote an event.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education