Direct and Interactive Mktg

Direct and Interactive Mktg

MKMN 1006

In this course, students build their knowledge of targeted online and direct campaign strategies to encourage consumer interaction with the brand. Through analysis of industry trends, students glean valuable insight into growing the customer base and apply a varied range of techniques, marketing strategies and tactics to develop an interactive marketing campaign.

Credits

4

Course Hours

56

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.