Digital Media Marketing

Digital Media Marketing

MKTG 1017

In this course, students learn how to develop and implement an online marketing presence for business-to-business (B2B) and business-to-consumer (B2C) environments. Students focus on applying strategic and creative digital media marketing principles, such as interactive media, search engine optimization, and web design principles to create a complete range of effective media marketing. To effectively measure the success of their digital media campaign, students explore a range of analytical and measurement techniques and use the most effective strategies to analyze their website development and media success.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.