Digital Marketing Mgmt (ODE)

Digital Marketing Mgmt (ODE)

MKTG 2019

Students explore marketing principles in the context of the Web, including how segmentation, target marketing and positioning are executed. They will also explore the unique dimensions of product, pricing, place and promotion on the Web

Credits

3

Course Hours

42

Prerequisites

Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1002 Intro to Marketing (ODE) Minimum Grade of 50
or Post Secondary level BDE 2103 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1009 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.728.1968, ext 1672 or 5116 for more information.

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