Database Marketing Strategies

Database Marketing Strategies

MKMN 1002

In this course, students discuss the practical use and implementation of databases in managing customer loyalty and segmentation for optimizing marketing campaigns. Students develop the required skills to implement best practices for managing database-driven campaigns.

Credits

4

Course Hours

56

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.