Copywriting and Content Strat

Copywriting and Content Strat

ADVE 1003

In this course, students are introduced to the art of creating marketing communications messages to achieve the marketing and campaign objectives. Students learn the basics of content strategy, creative thinking, and content development. Emphasis is placed on the creation of copy and content for all marketing communication types.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact [email protected] or call 705.722.5149 for more information.