Concepts of the Auto Industry
This online course explores the history of automobile production, tracing its evolution from its beginning to today's technologically advanced automotive manufacturing process. It examines a variety of marketing decisions taken by automobile manufacturers to maintain and increase their market share. Current trends and issues facing the automotive retail sector and automobile dealers are also discussed as well as those that relate to the future of the automobile industry
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
For more information, please contact Continuing Education