All aspects of the marketing communications process are brought together in this course. Students utilize their learning to prepare communications plans and materials for both non-profit and profit-making clients which they have solicited. Students also prepare for their careers by developing a professional portfolio.
PrerequisitesPost Secondary level ADVE 2001 Integrated Mktg Communications Minimum Grade of 50
or Post Secondary level MKTG 1016 Marketing Comm. 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1015 IMC Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.