Automotive Sales Concepts/Apps

Automotive Sales Concepts/Apps

MRKT 2000

The practice of selling in the automotive industry can be viewed as both an art and a science, operating within a rapidly changing marketing environment. Students learn about the factors that govern consumer and organizational buying behaviour, and the promotional strategies that can be used to influence this behaviour. Students learn a multi-step approach to selling vehicles, and explore how this approach compares and contrasts with relationship selling in a business-to-business context such as the aftermarket industry. Special emphasis is placed on professional selling skills and ethical behaviour in a sales context.

Credits

3

Course Hours

42

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

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